In today’s technological world, social media has become king.
Instagram turned celebrities into walking, talking, picture-posting advertisements. LinkedIn is the latest way to get your resume out there and to make more professional connections. And, believe it or not, Pinterest is one of the leading sites helping to drive traffic, expand audiences, and promote the products of innumerable businesses.
There’s more to the process than just adding a few links to your site through the process of “pinning,” though. It can be an art form.
For example, it’s a good idea to create your pins by linking to a website, as opposed to pinning images straight from your computer. That will help drive traffic to your site, and it creates a valuable link back to your website via a reputable source. Even more, every time someone repins your link, the link goes with it. That means your pin has an exponentially higher chance of reaching a new audience each time someone adds your pin to one of their boards.
It’s also smart to pick the right category for your pins. You do this when you create your board. If you’re pinning things that don’t really fit that category, it lowers the chance that your pin will reach the targeted audience, and it might even look like spam. That’s a surefire way to disengage your potential audience.
Like any good search engine, Pinterest utilizes SEO optimization strategies. This is great news for anyone trying to promote a business: there’s a way to strategize and plan your pinning tactics to best optimize your content. You’ll be able to reach the users who’ll be most interested in what you have to offer, and they’ll be able to better find your content via searches.
Here are some easy-to-manage strategies for making your content easily searchable:
- SEO applies to everything. What board title will you choose? What’s going into the content of a pin description? What are you planning to title that pin? All those words work together to optimize your content for Pinterest’s search engine. You’ve only got a small amount of space in each of these areas, so you’ve got to make the most of them. Make your point quickly, and use the same keywords across the board.
- Rich pins are more valuable. At this time, there are four types of rich pins: product, recipe, article, and app. They’re an amazing tool to help give the viewer more information than a normal pin. Perhaps it includes a list of ingredients for the recipe, or it includes a button so that the app can be directly downloaded without going to an outside source, like an app store. No matter which type, it provides more context for the pin and gives it a higher ranking within the search engine.
- Develop the description. Don’t just add a short sentence describing the content of the pin off the top of your head, and try to avoid filling in the entire maximum 500-character limit. Those strategies won’t get you very far. Instead, focus on those keywords you’d like to emphasize and aim for about 200 characters in total. That way, the description isn’t overwhelming, and it gives your pin those SEO qualities you’re hoping for.
- Get the button. This doesn’t happen within Pinterest. It’s a “pin it” button you can add to your blog, online store, or other relevant websites for your business. That way, others can pin your content, too. They might just spread the word a bit, or it might serve as a reminder of something they’d like to come back to (and hopefully purchase!). It makes the process of saving your links to Pinterest a whole lot easier for yourself, too.
- Join the community! Believe it or not, interacting with the Pinterest community is a great way to increase the engagement with your pinned materials. Follow other users, “like” pins, repin others’ ideas and posts, and comment on ideas you find interesting. The more you engage with others, the more likely they are to engage with you. Plus, when you’re on Pinterest more often, chances are that you’ll be generating new content, which is another key technique for increasing your SEO.
Perhaps the idea of running a Pinterest account seems daunting. That’s a whole lot of work, and if you’re running a business, you’re probably already dealing with a pretty hectic schedule. One option is to employ the use of a PinBot, which essentially does the work for you. Here’s a PinBot review if you’re interested in pursuing the concept a bit further.
Additionally, don’t just use a personal account. Pinterest offers business accounts with the option to become a “verified” website or blog. By doing this, you prove to Pinterest users that you own all the content you’re pinning. Plus, you get to work with a special tool called Pinterest Analytics. Basically, the program lets you see how people are engaging with the pins you’ve added, which can help you find the flaws in your current strategies.
Pinterest is out there. It’s social, it’s expanding, and it’s promoting business every single day. You might be doing a lot of the work in the beginning, but in the end, Pinterest will work for you.